In 1995, Moschino launches the Cheap & Chic fragrance in an Olive Oyl shaped perfume bottle, a design which was then recognized in 1996 when it received the FIFI Award for Best Women’s Packaging of the Year. The packaging has continued to evolve over the years and new iterations of the original design were produced in 2001, 2005, 2008, 2009 and in 2013.