JOIN POPEYE IN THE FIGHT TO SAVE OUR SEAS
Popeye is joining Force Blue’s Tour of Duty! In an effort to bring FORCE BLUE’s message of continued service — and the importance of preserving and restoring America’s precious marine resources — to communities across the country, the Special Operations veterans of FORCE BLUE, working with our nation’s top scientists and environmentalists, have launched a 5-year campaign to conduct marine conservation missions in and around each of the country’s fifteen (15) National Marine Sanctuaries (NMS).
“We are thrilled to pipe Popeye aboard FORCE BLUE’s National Marine Sanctuaries “Tour of Duty,” said Jim Ritterhoff, FORCE BLUE’s Executive Director and Co-Founder. “As an iconic, undisputed champion of the seas, Popeye has a crucial role to play in helping FORCE BLUE Special Operations veterans educate the public about the importance of preserving and restoring these national treasures.”
Force Blue x World of Warships
Popeye Battles Ocean Pollution
World of Warships launches new game which features Popeye and Bluto fighting it out, but the real win is the program’s give back partnership with Force Blue.
This cause unites the community of Special Operations veterans with the world of marine science and conservation, to create a transpartisan model of caring, cooperation and positive change with the power to restore lives and restore the plane.
WOW made a $50K donation Force Blue and 10% of all Popeye product sales will also go to the organization.
Partnerships With Purpose
Von Dutch x Popeye x The SeaCleaners Collab
Together Von Dutch and our Sailor Man teamed up to create a custom eco-designed collection in support of the ocean-cleanup organization, The SeaCleaners. Always curated with comfort and design detail in mind, this collaboration focuses on a sustainable line of clothing.
Crafted with raw organic fibers & materials that have been produced per global organic standards, the collection was a hit. It also had support from an organized influencer event which took place in Manhattan Beach. Influencers picked out their favorite pieces and promoted the collab on social media.
Angry Birds Joins the Fight
Popeye x Angry Birds Friends Host a Themed, In-App Tournament
The week long competition included 24 levels of game play and added game messaging by The SeaCleaners. Throughout the 7-day tournament, players were tasked with stopping Bluto and the piggies from polluting while collecting plastic waste in the game. As players advance through the game, they were learning unique and eye-opening facts around how our oceans are impacted by waste.
Results:
- 1.1 million players participated in the tournament
- 2.7 million impressions on the awareness messages
- 3.5 million views on social media
Eco-Friendly Fashion
