New Partnerships Include Popeye-Inspired Artist Designed Figurines and Clothing Collections

King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, along with Medialink, their local agent in Hong Kong with a presence in China, is expanding its licensing program for Popeye the Sailor Man with artist-designed collectible toys and leisurewear.

A Popeye figurine collection from Fools Paradise, a toy company based in Hong Kong, combines elements of movie and animation characters to create a line of imaginative and creative figures. The line includes iconic characters from the comic series including Popeye, Olive Oyl and Bluto. Additional artist- designed figures include a line from Luaiso Lopez, a famous toy designer from Spain, whose art is known for its use of distinctive cross marks in the eyes. Lopez’s original pieces merge Popeye and his friends’ classic looks with zombie-inspired elements. And Eric So, a multimedia artist from Hong Kong, uses a simple and clean design of Popeye with protruding ears standing in a boxing position.

Additionally, Ningbo Gukoo Ecommerce Company Limited created a leisurewear clothing collection that includes Popeye-inspired t-shirts and shorts that are perfect for lounging. The collection is available at Gukoo online and retail shops.

About Medialink Group Limited
Medialink Group Limited (2230.hk) is a leading distributor of third-party owned media content headquartered in Hong Kong with a presence in China, Japan and South East Asia. The Group has been engaging in the business of media content distribution for over 19 years, and also operates the brand licensing business. Under the media content distribution business, the Group cooperates closely with media content licensors through entering into content distribution arrangements and distributes media content relating to animation series, variety shows, drama series and animated and live-action feature films. Under the brand licensing business, the Group is involved in licensing of various rights in relation to brands owned by brand licensors including ‘merchandising rights’ for the use in toys, apparels and footwear, health and beauty products, food and beverage; ‘location-based entertainment rights’ for events, theme parks, shopping malls, cafes and restaurants; and ‘promotion rights’ in the Asia Pacific region.