50-piece limited edition watch created in collaboration with King Features 

Paying homage to the beloved sailor’s first appearance in 1929, this delightfully whimsical reworking on the Bamford London GMT celebrates the 90th anniversary of the iconic Popeye.

Created in partnership with Hearst-owned King Features, this unique timepiece features an eye-catching navy and white colour scheme that commemorates Popeye’s time in the Navy before he joined the Coast Guard in 1937.

George Bamford, owner of Bamford London says, “I have been the biggest fan of Popeye for the longest time and to work with King Features to create this exclusive GMT watch in celebration of Popeye’s 90thanniversary is a true honour. I thought our GMT was the perfect model to celebrate our favourite sailor. With its automatic 24–hour GMT function, able to use wherever you are, the two are perfect companions.”

This Popeye GMT has all the features of the original Bamford London GMT with a Swiss Made automatic Sellita SW330-1 movement and 24-hour GMT hand function, allowing users to set a home time zone when travelling. The design provides a vibrant splash of cartoon colour on the dial, contrasted against a 316L grade stainless steel case measuring 40mm in diameter and 11.2mm in thickness. Continuing the colour scheme, this piece is available on a navy and white canvas strap.

This 50-piece limited edition Popeye GMT is available directly from Bamford London and their global partners while stocks last. The Bamford London GMT Popeye watch has an RRP of £1,500 (including VAT).

Technical Information:

  • Type – Automatic GMT watch with internal rotating bezel
  • Movement – Sellita SW330-1, 25 Jewels, 28,800 Vph, 42 hour power reserve
  • Function – Self winding mechanism with ball bearing, 3 O’Clock date position with quick date setting, second time zone by central hand
  • Case Material – 316L grade stainless steel, Sapphire Crystal glass with antiglare
  • Case diameter – 40mm
  • Case thickness- 11.2mm
  • Caseback material- Stainless Steel
  • Water Resistance- 100m / 10 ATM
  • Lug Width- 20mm

The Limited Edition Popeye GMT continues King Features’ year-long celebration for Popeye’s 90th birthday.


About Bamford London  
Bamford London is the world’s ultimate hub for personalised luxury products. London proudly presents a fantastic range of watches and meticulously crafted, top class accessories that have been designed to complement your lifestyle and re-define luxury as a truly personal statement. Personalisation is paramount to the business and is the bedrock of everything they do – constantly delivering the highest quality service. The Bamford Mayfair watch evolved on the wrist of their clients and was inspired by George Bamford, the founder of Bamford Watch Department to satisfy the clients desires. George and the team developed and re-designed their temporary watch and created the new Bamford Mayfair, the first watch to launch in their Bamford London range. Check out the website for all their products www.bamfordlondon.com.