POPEYE® x BAPE® Collection
Launches Globally June 30 with Apparel and Accessories
for Kids and Adults
Trendy Japanese streetwear brand, A BATHING APE® has joined forces with the world’s favorite Sailor Man for the first time!
Launching this month, the collection features POPEYE, who owes his superhuman strength to spinach, and his girlfriend, Olive Oyl, on graphics that are integrated with BAPE®’s signature APE HEAD and COLLEGE LOGO motifs, or with BABY MILO®.
BAPE®’s specially designed graphics with POPEYE appear in a wide line of apparel and accessories for adults and kids, including t-shirts, hooded sweatshirts, button-down shirts, tote bags, caps, keychains, and more. The new collection will be promoted across the brand’s social media and digital channels. The POPEYE x BAPE® collection will launch at BAPE STORE®s globally on June 30.
The license agreement was concluded between Harajuku-based BAPE® brand proprietor Nowhere Co., Ltd. and King Features’ Japanese agent, Copyrights Asia.
The collaboration comes on the heels of the recent announcement that new POPEYE content will debut on YouTube for the first time in over 10 years. Leading children’s entertainment studio WildBrain will work closely with King Features to enhance existing programming on POPEYE’s YouTube channel while creating new animation in the popular squash and stretch animation style. At Licensing Expo in May, King Features also announced more than a dozen new merchandising partners from around the globe on board to elevate the salty sailor at retail ahead of his 90th anniversary in 2019.
ABOUT A BATHING APE® (BAPE®)
Situated in the heart of Tokyo, one of the leading fashion hubs of the world, Nowhere Co. Ltd. strives to introduce Japanese fashion culture to the world. Since the brand’s establishment in 1993, it has remained as a symbol of street fashion for more than 24 years. Thus far, it has produced iconic design items, original patterns, and characters such as “APE HEAD,” “BAPE® CAMO,” “BAPE STA™,” “SHARK HOODIE,” and “BABY MILO.” It has now expanded into Men’s, Ladies’ and Kids’ lines and is carried throughout stores in Japan and also sold in the U.S., U.K., H.K., China and various Asian countries. It is well known globally and highly supported by a wide range of fashionistas.
It has also created successful collaborations with established international brands and reputable artists. These collaborations are recognized as being genreless and flexible, not limited to fashion and apparel categories only.
The world has its eyes on A BATHING APE® and there is no stopping it….
ABOUT NOWHERE CO., LTD.
Nowhere Co., Ltd was established in Harajuku, Tokyo on April 1, 1993 and started “A BATHING APE®.” It continues to expand its business worldwide through BAPE STORE®s, BAPEXCLUSIVE™, BAPE KIDS®, and A BATHING APE PIRATE STORE®.
ABOUT COPYRIGHTS ASIA
Copyrights Asia, established in 1956, is an international licensing agent for writers and artists, currently representing many classic properties such as Charlie Chaplin and Paddington Bear. As the oldest independent licensing agent in Japan, Copyright Asia’s extensive experience in the commercialization of intellectual property rights and their network of domestic connections sets us apart. We create and maintain licenses for merchandising, promotions, events, and retail development for a wide range of writers, artists, characters, art, and brands. We also provide insights into the retail market and popular properties from the perspective of a licensing agent.