Leading Children’s Entertainment Studio, WildBrain, Has Partnered with Popeye
To Produce Original Content and Manage the Iconic Sailor Man’s YouTube Channel!
Today at Licensing Expo in Las Vegas, King Features Syndicate, a division of Hearst, announced a new agreement with WildBrain, a leading digital kids’ network and studio, to manage and produce original Popeye content on YouTube. The agreement will introduce the first original Popeye content in over 10 years forming the foundation for a reimagination of the brand, leading into its 90th anniversary in 2019. WildBrain will work closely with King Features to enhance existing programming on the channel while creating new animation in the popular squash and stretch animation style.
Beginning immediately, WildBrain will assume worldwide management of the Popeye and Friends Official YouTube Channel to grow the iconic Sailor Man’s global audience across the platform. The digital studio will begin by producing new compilations of cartoon favorites including Classic Popeye, Popeye and Son, and The Continuing Adventures of Popeye.
The WildBrain collaboration comes on the heels of Popeye’s newly redesigned brand logo and packaging, a fresh, interactive website, and a new YouTube channel, which has amplified Popeye’s social media with over 3.2 Million minutes of content viewed in the last month alone. King Features also recently announced more than a dozen new merchandising partners from around the globe on board to elevate the salty sailor at retail ahead of his 90th anniversary in 2019.
Fans can find more at the recently launched website www.Popeye.com, a home for all things Popeye, including video content, the latest news, an interactive timeline charting his history and a photo filter feature that allows fans to brand and share their Popeye-inspired strong to the finish moments.