J-Oil Mills’ Latest Advertising Campaign Includes Popeye & Olive Oyl Animation


King Features Syndicate, home to some of the world’s most popular entertainment characters, along with their local agent Copyrights Asia, announced the release of two new television commercials featuring Popeye and Olive Oyl in promotion for J-Oil Mills’ olive oil products.

The commercials released by J-Oil Mills, headquartered in Chuo Ward, Tokyo, advertise their products, AJINOMOTO Olive Oil and AJINOMOTO Olive Oil Extra Virgin, in collaboration with Popeye and Olive Oyl. The first commercial, “Olive Oil Let’s Olive Intro Version,” began airing on March 19, 2020 and a second commercial, “Olive Oil Let’s Olive Spring/Summer Version,” was released on March 26, 2020.

Through this new series of commercials featuring the essential spirit of the world-renowned spinach-eating sailor, J-Oil Mills invites consumers to recognize more fully the family appeal of their brand and see that their products are a great addition for use in home dining. The other key message J-Oil Mills hopes to convey through these commercials is “Oil that makes you a chef!” J-Oil Mills’ olive oil is recognizable for its freshness and versatility, making it highly recommended for everyone, from chefs and food lovers to those who have not tried using olive oil yet. Recipes introduced in the commercials include Spinach and Bacon Olive Salad, Whitebait and Daikon Radish Riceballs, Olive Chicken Wings and Olive Potato Salad.

Both commercials are available for viewing on the AJINOMOTO Olive Oil brand website.


About J-Oil Mills

J-Oil Mills provides vegetable oil-based food products that contribute toward creating varied meals for a more beneficial dietary lifestyle. Their range of healthy, reliable products has been developed using their own unique technology and fulfills a wide range of consumers’ needs.