Iconic Lifestyle Brand Collaborates with World Famous Sailor Man for All-American Collection


Popeye x Pepsi T-shirt @ MyHabit.comPopeye x Pepsi T-shirt @ MyHabit.com


Popeye is teaming up with The Joester Loria Group and  Body Rags Clothing Co., the industry-leading t-shirt manufacturer, to develop a co-branded lifestyle program that celebrates two American pop culture icons – Pepsi® and Popeye®.

A limited-edition t-shirt featuring both classic brands will be launching on Amazon.com’s flash sale site, MyHabit, on August 18 for a 72-hour sale.

This collaboration will be centered around a spirited celebration of red, white and blue with Popeye and an ice cold Pepsi.

MyHabit was created by Amazon.com in response to customers’ desires to shop intelligently from a selection of great brands. It offers customers an inspiring daily destination to discover new and favorite brands at exciting prices.

During the 1940s, when The Pepsi-Cola Company was looking to create a new and more effective advertising program, it considered having Popeye as a spokesman for the brand, envisioning the Sailor Man downing their beverage instead of spinach. Finally bringing the brands together has been over 75 years in the making.


The Joester Loria Group, www.joesterloriagroup.com, is an award-winning full-service licensing and marketing agency, representing Pepsi-Cola North America; Constellation Brands Beer portfolio including, Corona Extra (the #1 imported beer in the U.S.) and Modelo Especial (#2 import beer in the U.S.); Kellogg’s portfolio of cereal and snack brands; Entenmann’s; Eggland’s Best; celebrity chef  Fabio Viviani; leading fashion blogger Aimee Song/SongofStyle.com; Designer Amy Coe; The World of Eric Carle™ including The Very Hungry Caterpillar; YouTube sensation SMOSH; designer brands Dena Designs, Happi by Dena and Haute Girls; Waste Management; Hearst Corporation’s Car and Driver, Road & Track and Popular Mechanics; and National Geographic Channel’s Brain Games.