Ahoy! Popeye Is Teaming Up With Merchantwise To Create Comprehensive Merchandising Programs 


Merchantwise, one of the leading independent licensing agencies in Australia and New Zealand, has reached an agreement with King Features Syndicate to represent the company’s brands in the region, a market that has tremendous growth potential for the company.


Based in Melbourne, Merchantwise will develop comprehensive licensing and merchandising programs for King Features’ brands, including Betty Boop and Popeye, two of the world’s most recognized licensing properties. Merchantwise will work closely with licensees on product development, design and SKU plans, and will work with retailers to secure retail support and distribution that will help ensure products based on these iconic characters thrive in the marketplace



About Merchantwise

Merchantwise is a brand agency providing brand insight, creative services and brand extension.

Merchantwise develops and manages licensing and co-branding programs for some of the world’s best loved brands. The company has become one of the leading independent licensing agencies in Australia and New Zealand, with numerous strong and growing programs in place across the consumer age spectrum from infants to adults.

The Merchantwise licensing team ensures that all brands are managed to build consumer affinity and maximise revenue potential whilst safeguarding brand equity. Clients are also supported by the consumer insights and creative marketing services that the rest of the business has to offer.

Other iconic brands and properties represented by Merchantwise include The Wiggles, Chuggington, Peppa Pig, Sonic the Hedgehog, Teenage Mutant Ninja Turtles, Pokémon, Paramount Pictures, HBO, Manchester United, M&M’s, Muhammad Ali, Jack Daniels, The Beatles and Elvis Presley.

For more information about Merchantwise, please visit https://merchantwise.com/

About King Features

King Features Syndicate is a member of Hearst Entertainment and Syndication Group, which combines Hearst Corporation’s cable network partnerships, television programming activities, and newspaper syndication and merchandise licensing operations. King Features is the world’s premier distributor of comics, columns, editorial cartoons, puzzles and games, distributing some 150 features in print and online to nearly 5,000 newspapers around the globe. It is one of the largest and most experienced organizations in merchandise licensing and entertainment. Among its most beloved and successful classic characters are PopeyeBetty BoopFlash Gordon and Beetle Bailey. In recent years, the company has diversified and now represents properties such as major food brands Bazooka and Carvel;  lifestyle brand Sprayground™; Brazilian pop culture artist Romero Britto; graphic artist and children’s book author Mary Engelbreit; and the animation property, Speed Racer.