Like any modern woman, Popeye’s Sweet patootie Olive Oyl had her own career for ages, as a model and fashionista. Now she’s lent her star power to iconic Irish dairy brand Kerrygold to promote their brand of butter and olive oil spread. Prints ads broke in the UK Daily Express, The Telegraph, Sunday Mirror Celebs supplement, Reader’s Digest, BBC Good Food, BBC Olive and Sainsbury’s magazines.
King Features concluded a deal with fashion designers Dolce & Gabbana for a Popeye apparel collection for Spring/Summer 2012 under the D&G brand. T-shirts, sweatshirt and tank tops for adults and kids will be available in boutiques and high-end department stores worldwide from March 2012. D&G joins a high-profile list of fashion licensees and retailers who have carried Popeye including Benetton, Bloomingdale’s, Gap, H & M, Miss Sixty and Zara.
POPEYE’S VOYAGE: THE QUEST FOR PAPPY
Special To Be Released November 9 On DVD By Lions Gate’s Family Home Entertainment With Footage Not Seen In Televised Version; To Be Nationally Televised In Primetime On FOX During Holiday 2004 Season
NEW YORK –Popeye’s Voyage: The Quest for Pappy, the first-ever Popeye the Sailor Man 3-D, CGI animated special, will debut on FOX on Fri., Dec. 17 (8:30-9:00 PM ET/PT). Mainframe Entertainment, one of the world’s leading producers of state-of-the-art, 3-D computer animation, spearheaded the seven-month production that has rendered a stunning new universe for the mighty mariner. Lions Gate Family Home Entertainment has set a November 9 release date for its deluxe DVD of Popeye’s Voyage: The Quest for Pappy, which will include additional footage not seen on television as well as an array of exciting bonus features. FOX will air the special in primetime during the holiday 2004 season.
Popeye’s Voyage: The Quest for Pappy stars acclaimed voice actor Billy West (M&M’s Red M&M, Elmer Fudd in Looney Tunes: Back In Action, Ren & Stimpy) as the world-famous sailor man and Academy Award® winner Kathy Bates (Misery, About Schmidt) as Popeye’s notorious nemesis, the villainous Sea Hag/Siren. The special was co-written by actor, comedian, and lifelong Popeye fan Paul Reiser (Mad About You) and Jim Hardison. Reiser, along with King Feature Syndicate’s Frank Caruso and Rick Karo, serve as the executive producers. Additionally, Mark Mothersbaugh, front man of the legendary new wave band DEVO and more recently an accomplished film and television composer whose credits include Pee Wee’s Playhouse, Rugrats and The Royal Tenenbaums, scored the all-new special and has produced a unique, updated version of the classic “Popeye the Sailor Man” theme song.
The first new Popeye animation in more than 15 years, Popeye’s Voyage: The Quest for Pappy brings Popeye and all his friends and foes together in a brand-new comedy-filled adventure. The plot centers on Popeye’s quest to find his long-lost father, Pappy, in time for the holidays. With Bluto as his best mate and Olive Oyl, Swee’Pea and Wimpy along for the ride, the spinach-loving sailor sets sail through the treacherous Seas of Mystery in search of Pappy’sIsland – but trouble ensues when the evil Sea Hag sets her sights on Popeye and vows to stop at nothing until she steals him away.
Packaged by Creative Artists Agency (CAA), Popeye’s Voyage: The Quest for Pappy is the centerpiece of King Features Syndicate’s year-long celebration trumpeting the 75th anniversary of the animated icon. The overall campaign has been designed to both celebrate this amazing anniversary and bolster Popeye’s position as one of the world’s foremost character brands.