King Features Syndicate, home to some of the world’s most popular entertainment characters, is expanding its licensing program for the iconic Sailor Man, Popeye, with limited-edition clothing, stickers and stoneware mug from Filson, outfitter and manufacturer of unfailing goods for outdoor enthusiasts, launching in February the leading 2020.
The clothing collection features durable graphic tees and pullover hoodie with graphics of everyone’s favorite spinach-eating sailorman. The Popeye short sleeve t-shirts are made with heavy-duty cotton, a rib-knit collar and come in both black and white, while the Popeye pullover hoodie in black is made with 100% cotton fleece, double-layer reinforced forearms, drawcord-adjustable hood and center kangaroo hand pockets.
In addition to the Popeye inspired clothing, Filson is also debuting a limited-edition Popeye sticker collection, perfect for decorating your vessel, skateboard or bike. Made locally in Seattle, the sticker pack features four individual Popeye designs made from durable, waterproof vinyl, paying tribute the comic-strip icon whose adventures entertained us for generations.
“King Features had an incredible year in 2019 celebrating Popeye’s 90th anniversary and we are thrilled to cap it off with this limited-edition collection from Filson,” said King Features Vice President and General Manager, Global Head of Licensing Carla Silva.
The Filson collection closes out King Features’ year-long celebration for Popeye’s 90th birthday, which included a robust merchandising program, featuring high-end fashion collaborations with HUF, Benetton, Scotch & Soda, new products from Zara and the launch of POPEYE’s Barbershop & Shave Company—a special 90th anniversary collection of men’s grooming products.
The birthday bash launched with the debut of “Popeye’s Island Adventures,” a new animated short series for children, airing exclusively on the Popeye and Friends Official YouTube channel and the highly anticipated “Popeye’s Cartoon Club” comic strip series on ComicsKingdom.com.
The Filson x Popeye collection is available now and can be found on Filson.com with products ranging from $6-$145.
Sailor. Tough guy. Hero. Legend. That’s Popeye. An underdog with bulging forearms, a mean uppercut and a love of canned spinach. Unassuming, unsophisticated and undeterred by a challenge, from the minute he walked into the comic strip, “The Thimble Theatre,” and muttered his famous “Ja think I’m a cowboy?” line, Popeye the Sailor Man captured the hearts of millions of fans around the globe. As the star of his own comics strips and animated content on the big screen and small, Popeye became quickly ingrained in American culture, and today remains one of the most recognizable pop-culture icons in the world. Popeye is celebrating his 90th Anniversary in 2019! www.popeye.com
About King Features
King Features is a premier producer and distributor of the world’s most iconic intellectual properties and a leader in classic character licensing and franchise development. With one of the longest-running consumer products programs in the industry, King Features’ portfolio includes world renowned pop culture brands such as Popeye®, Betty BoopTM, Cuphead, Flash GordonTM, The PhantomTM, Hägar the Horrible, Moomin, Prince Valiant® and Mandrake the Magician. King Features will produce The Cuphead Show! with Netflix Animation, set to debut in 2020. As content syndication specialists, the company distributes beloved comics such as Blondie, Beetle Bailey®, MuttsTM and dozens of others as well as columns, editorial cartoons and puzzles across multiple platforms and content providers around the globe. King Features is part of Hearst Newspapers, which publishes 24 dailies and 52 weeklies, including the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York), and operates local digital marketing services and directories.
Established in Seattle in 1897 to outfit prospectors headed for the Yukon, the company’s 122- year legacy is built upon its reputation for honesty, quality and durability. Filson’s long-lasting gear is the choice of explorers, adventurers, ranchers, hunters, anglers, engineers and anyone with a passion for the outdoors. Over a century after its founding, the Filson headquarters remain in Seattle, Washington. For more information, go to Filson.com.
Marley Gerber, DKC on behalf of King Features