Mike and Debbie Brooks have been staunch supporters of Popeye the Sailor Man for decades. The couple moved to Chester, Ill., birthplace of Popeye’s creator Elzie Segar, and opened Spinach Can Collectibles, a museum and shop highlighting all things related to the Mighty Mariner.
Remember when we told you about the 2014 campaign by Ogilvy Brasil for the GRAACC Children’s Cancer Support Program in Brazil? Well, that Campaign has just won three awards at the Cannes Lions International Festival of Creativity, which is currently being held at the Palais des Festivals in France!
The campaign, entitled “Carequinhas,” received three awards, two golds and one silver, in the Lions Health healthcare communications category. And guess whose image was selected for the publicity and press coverage? That’s right! Popeye!!!
That’s right. May is Wimpy’s favorite month of the year. Everyone knows Popeye’s pal is a hamburger moocher par excellence. He doesn’t need to consult the calendar to utter his famous phrase: “I’ll gladly pay you Tuesday for a hamburger today!”
Well, taking a cue from Wimpy, have you ever thought about taking a cross-country road trip to discover and devour all the different, delicious burgers you could find? O.K., let’s get real. While everyone might love the meaty rewards, who has the time to craft that kind of adventure?