Licensing

Packing a Powerful Punch at Retail

Popeye the Sailor Man is one of the most recognizable pop icons in the world and an entertainment and merchandising powerhouse. The No. 1 licensed character food brand around the globe, Popeye is also a major theme park attraction at Universal Orlando Resort and Universal Studios Japan. King Features and dBpm Records combined creative forces with the release of a brand-new cartoon and animated music video for Wilco’s single, “Dawned On Me,” featuring Popeye the Sailor Man and the Chicago band.

Popeye has also been putting his fashion foot forward in successful retail promotions:

  • Through a unique collaboration with fashion innovator Darren Romanelli, known for his popular fashion brand Dr. Romanelli (DRx),. Popeye and fellow comic icon Beetle Bailey inspired a limited-edition Americana and military-infused Army vs. Navy collection for men and boys exclusively for Bloomingdale’s. The merchandise — high-end apparel, accessories, and collectible items — showcased renowned brands, including Converse, Medicom, Psycho Bunny, Junk Food Clothing and Altru.
  • Bravado Merchandise GmbH, a worldwide leader in music and entertainment merchandising, has launched a range of men’s and women’s T-shirts. Distribution in several hundred trendy chic fashion chains. Oliver stores showcases Popeye and Olive Oyl throughout Germany, Austria and Switzerland.
  • Dolce & Gabbana created a Popeye apparel collection under the D&G brand. T-shirts, sweatshirts and tank tops for both adults and children will be available in boutiques and high-end department stores worldwide.
  • King Features Italian licensee Monnalisa S.p.A is marketing a second girls collection designed under their NY&LON brand.
  • Popeye collections are also currently selling through in H&M and Original Marines.
  • Other high-profile fashion licensees and retailers who have carried Popeye include Benetton, Gap, Lucien Pellat-Finet, Miss Sixty, Urban Outfitters and Zara.

King Features continues to build an extensive brand empire that spans a wide variety of other merchandise.

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