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Get It While It’s Hot: 10.Deep X Brutus Collection

10.Deep, a New York-based cornerstone streetwear brand for more than fifteen years, has launched a brand-new capsule collection featuring Popeye’s arch-nemesis, Brutus (also known as Bluto).

10.Deep doesn’t do many collaborations, so this is your chance to buy something from their pre-Spring collection of Brutus-inspired tees, hoodies and accessories.

Check out the 10.DEEP x Brutus collection lookbook here.  In addition to being available online, the collection is now available at select retailers for a limited time only.


Olive Oyl Is Doing a Valentine’s Day Giveaway!

Hey, Popeye fans, did you know there’s a fun giveaway going on at Just in time for Valentine’s Day, we’re giving away an adorable tee featuring who else but the Sailor Man and his best goil. The Contest is simple: All you have to do is tell us in 50 words or less why you love Olive Oyl. Visit for all the details!

Power Up with Popeye Energy Drink

It’s a new year, so we are pleased to introduce a new Popeye product! Popeye Energy is a natural alternative in the energy drink category.

  • Made with 70% fruit juice
  • No preservatives
  • 160 mg of natural caffeine per can
  • Excellent source of B and C vitamins
  • Available in two flavors: Bruiser Blackberry and Clobberin Clementine

Bruiser Blackberry: Crisp blackberry notes and slightly tart undertones, Popeye Energy Bruiser Blackberry is a deliciously rewarding recharge to keep you powered all day long!

Clobberin Clementine: Bright, citrus flavor with a sparkling clean finish. Popeye Energy Clobberin Clementine is a refreshing boost on long, hot afternoons or a perfect charge to kick off the morning!

And, no, there isn’t a spinach flavor…yet! Tell us, which flavor are you looking forward to tasting?

For more information about the new Popeye Energy Drink, please visit

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